’60s & ’70s: Transformation of Popular Religion

U.S. Religious History

1960s: Religion in a Consumer Society

Ecumenism and evangelicalism erode denominational adherence

Institutional churches lose relevance: complicit in racism, sexism, social problems

Question authority

Theological differences lose meaning

Democratization of spirituality: taking control

Consumer advertising encourages consumer religion: self-gratification, personal fulfillment

From “How shall I be saved?” to “How can I feel good about myself?”

“Spiritual, not religious”: Seeking, quest, journey, path, growth

Seeker Spirituality

Drifting from church to church

Trying new things

Popularity of Eastern religions

Modern eclectic, undogmatic spirituality

Seeking authenticity in native & pagan religions

Rise of “New Age” and Wicca